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QOC unveils new brand identity

DOHA, October 05, 2017-The Qatar Olympic Committee (QOC) unveiled its new brand and strategy at an impressive ceremony in Doha on Wednesday

The event, which was attended by QOC President HE Sheikh Joaan bin Hamad al Thani, featured the launch of a new Team Qatar website, the first-ever Team Qatar Club as well as the re-designed Team Qatar social media channels.

The logo builds on Qatar's sporting heritage and patriotic roots by combining the national flag and shield as a symbol of pride, whilst looking to the future with a contemporary, adaptable and innovative design, which is able to adopt multiple forms across modern and traditional platforms.

Team Qatar's most successful athletes, including high jump World Champion Mutaz Barshim, Olympic show jumping finalist, Sheikh Ali Al Thani, Paralympic silver medallist, Abdulrahman Abdelqader, Asian shooting medallist, Khulood Al Khalaf, and Qatar's first female to compete in two Olympics, Nada Arakji, joined Qatar's future sporting stars in an inspirational ceremony that culminated in the unveiling of the QOC's new logo to the world.

The QOC believes that Team Qatar's athletes are the most powerful tool to engage young Qataris in sport. The roll out of the new brand will focus on raising awareness of Qatar's athlete​s, building their fan bases and creating a compelling connection between Team Qatar and the community, in order to encourage increased sports participation at every level - not just as champion athletes, but at school, with family, at clubs - or as coaches, officials, volunteers, administrators and more.

To help achieve this ambition, the QOC has also launched the 'Team Qatar Club', a new online sporting community. The digital fan club will feature as a private, members-only area on thenew Team Qatar website and will provide exclusive and behind the scenes content about the incredible journeys of Qatar's athletes together with tips, advice, competitions, offers andexcellence-day-in-5-9-17.jpg much more.

Joining the fan club is quick and easy and users can sign up using existing social media handles or an e-mail address.

Speaking about the new brand identity, Barshim said,"I urge all my friends to join me in becoming a member of the Team Qatar Club! This will be the place to go for everything you need to know about our athletes andsport in Qatar, get health and fitness tips from the best, and connect with other sports fans!I can't wait share my stories, get closer to our sporting community and show the fun, exciting and human-side to sport. I hope that we are able to inspire our whole country to get involved with and enjoy sport!"

Meanwhile, Barshim was chosen as the Male Athlete of the Season at the Sport Excellence Awards ceremony held on the sidelines of the event.

HE Sheikh Joaan awarded the medal to the high jump world champion at a glittering ceremony at the Qatar National Convention Centre.

Sara al Manaei was named the Female Athlete of the Season following her gold medals in shot put and javelin throw at last year's Junior Arab Athletics Championships while Ahmed Ali al Ansari won the Service to Sport Award for his huge contribution to the development of youth sports in Qatar.

Qatar Equestrian Team was chosen as the men's team of the season while skeet shooters took the honours in the women's category.

Qatar Athletics Federation won the Golden Federation Award.