NAGOYA: The Local Organizing Committee of the FIBA Basketball World Cup Qatar 2027 is organizing a series of promotional days for the tournament at Bayt Qatar in Nagoya, Japan, on the sidelines of the 20th Asian Games Aichi-Nagoya 2026, with the aim of introducing the upcoming tournament and highlighting Qatar’s preparations to host the global event next year.

The programme features three promotional days, with the first held on 20 September, the second taking place on 23 September, and the third and final day scheduled for 29 September. The activities provide an opportunity to engage with visitors to Bayt Qatar, as well as delegations and members of the international sporting community in Nagoya, while highlighting key features of the FIBA Basketball World Cup Qatar 2027 and the fan experience awaiting visitors during the tournament.

The promotional days feature the Naismith Trophy, the FIBA Basketball World Cup trophy, giving visitors to Bayt Qatar the opportunity to see it up close and take commemorative photos, alongside a range of tournament-related interactive activities and the distribution of souvenirs to visitors.

Qatar will host the FIBA Basketball World Cup from 27 August to 12 September 2027, marking the first edition of the tournament to be staged in the Middle East. A total of 32 of the world’s best national teams will compete across 92 games, all taking place in Doha.

The promotional days highlight Qatar’s advanced state of readiness to host the tournament, supported by world-class sporting infrastructure, extensive organizational expertise and national capabilities developed through hosting numerous major sporting events over the past two decades.

The activities also showcase the compact hosting model that will distinguish Qatar 2027, with all games taking place across four arenas: Lusail Arena, Al Janoub Arena, Ali Bin Hamad Al Attiyah Arena and Al Duhail Arena. The close proximity of the venues and ease of travel between them will give fans the opportunity to attend more games and enjoy the tournament atmosphere and accompanying activities.

The fan experience is a key priority in the Local Organizing Committee’s preparations, with Qatar 2027 aiming to deliver an experience that extends beyond the games inside the arenas to include a range of fan activities and entertainment, while giving visitors the opportunity to discover Qatari culture and enjoy the country’s diverse tourism experiences.
 

In this context, Mead Al Emadi, Executive Director of Marketing and Commercial Operations Directorate at the FIBA Basketball World Cup Qatar 2027 Local Organizing Committee, said that staging the promotional days at Bayt Qatar in Nagoya forms part of the LOC’s efforts to raise awareness of the tournament and engage directly with fans with less than a year to go until tip-off.

Al Emadi said: “Staging these promotional days at Bayt Qatar provides an important opportunity to introduce fans to the FIBA Basketball World Cup Qatar 2027 and what awaits them during the tournament, particularly with fans and sporting delegations from across Asia currently in Nagoya. Through these activities, we aim to bring fans closer to the tournament and introduce them to the Qatar 2027 experience, from the competition featuring the world’s best national teams to the integrated experience awaiting fans both inside and outside the arenas.”

She added: “We want the fan journey to Qatar 2027 to begin before they arrive in Doha, and these activities provide an opportunity to engage directly with them and introduce them to the tournament. Displaying the Naismith Trophy at Bayt Qatar also gives visitors a special opportunity to get closer to one of the most iconic symbols of the FIBA Basketball World Cup, and we look forward to continuing this engagement with fans as we approach the tournament in August 2027.”

The promotional days also highlight the first tournament ticket passes, which were launched to coincide with the one-year-to-go milestone. These include the Lusail Series Pass, Final Phase Pass and Follow My Team Qatar Pass, giving fans the opportunity to secure their seats early and prepare to attend the tournament in August 2027.

The promotional days at Bayt Qatar, which opened on 19 September on the sidelines of Aichi-Nagoya 2026, form part of efforts to showcase Qatar’s sporting journey and achievements, stretching from hosting the Doha 2006 Asian Games through two decades of sporting success and major international events, to the country’s participation at Aichi-Nagoya 2026 and preparations to host the FIBA Basketball World Cup Qatar 2027 and the Doha 2030 Asian Games, while also introducing visitors to Qatar’s culture, identity and sporting legacy.